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Article
Publication date: 9 July 2020

Ritesh Kumar, Himanshu Pathak, Akhilendra Singh and Mayank Tiwari

The purpose of this paper is to analyze the repair of a straight and angular crack in the structure using a piezoelectric material under thermo-mechanical loading by the extended…

Abstract

Purpose

The purpose of this paper is to analyze the repair of a straight and angular crack in the structure using a piezoelectric material under thermo-mechanical loading by the extended finite element method (XFEM) approach. This provides a general and simple solution for the modeling of crack in the structure to analyze the repair.

Design/methodology/approach

The extended finite element method is used to model crack geometry. The crack surface is modeled by Heaviside enrichment function while the crack front is modeled by branch enrichment functions.

Findings

The effectiveness of the repair is measured in terms of stress intensity factor and J-integral. The critical voltage at which patch repair is most effective is evaluated and presented. Optimal patch shape, location of patch, adhesive thickness and adhesive modulus are obtained for effective repair under thermo-mechanical loading environment.

Originality/value

The presented numerical modeling and simulation by the XFEM approach are of great benefit to analyze crack repair in two-dimensional and three-dimensional structures using piezoelectric patch material under thermo-mechanical loading.

Details

Engineering Computations, vol. 38 no. 2
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 12 February 2018

Jenarthanan MP, Ramesh Kumar S. and Akhilendra Kumar Singh

This paper aims to perform an experimental investigation on the impact strength, compressive strength, tensile strength and flexural strength of fly ash-based green composites and…

Abstract

Purpose

This paper aims to perform an experimental investigation on the impact strength, compressive strength, tensile strength and flexural strength of fly ash-based green composites and to compare with these polyvinyl chloride (PVC), high density polyethylene (HDPE) and low density polyethylene (LDPE).

Design/methodology/approach

Fly ash-based polymer matrix composites (FA-PMCs) were fabricated using hand layup method. Composites containing 100 g by weight fly ash particles, 100 g by weight brick dust particles and 50 g by weight chopped glass fiber particles were processed. Impact strength, compressive strength, tensile strength and flexural strength of composites have been measured and compared with PVC, HDPE and LDPE. Impact strength of the FA-PMC is higher than that of PVC, HDPE and LDPE. Structural analysis of pipes, gears and axial flow blade was verified using ANSYS. Barlou’s condition for pipes, Lewis–Buckingham approach for gears and case-based analysis for axial flow blades were carried out and verified.

Findings

Pipes, gears and axial flow blades made form fly ash-based composites were found to exhibit improved thermal resistance (i.e. better temperature independence for mechanical operations), higher impact strength and longer life compared to those made from PVC, HDPE and LDPE. Moreover, the eco-friendly nature of the raw materials used for fabricating the composite brings into its quiver a new dimension of appeal.

Originality/value

Experimental investigation on the impact strength, compressive strength, tensile strength and flexural strength of fly ash-based green composites has not been attempted yet.

Details

World Journal of Engineering, vol. 15 no. 1
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 9 November 2023

Tongtong Yan, Jing Wu and Hu Meng

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential…

Abstract

Purpose

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of Interaction Ritual Chains theory. Meanwhile, an attempt is made to reveal the underlying patterns in these relationships, fully harnessing the positive impact of fashion brand visual symbols in brand marketing.

Design/methodology/approach

This study employs a quantitative research methodology, administering an online survey in China, from which 381 valid responses were collected by simple random sampling. The acquired data were subjected to structural equation model and hypotheses testing.

Findings

The analysis reveals that heightened visual symbol perception significantly strengthens consumers' social presence, consequently elevating the probability of collective excitement. This establishes a mediated chain model, reinforcing repurchase intention. Additionally, the moderation effect analysis indicates that cultural identification negatively moderates both direct paths in the mediated chain model, with particularly pronounced effects for low cultural identification.

Originality/value

This study establishes a closed-loop system in fashion brand product marketing, continuously enhancing the intimacy and interactive willingness between consumers, as well as between consumers and the brand. The objective is to increase brand repurchase rates. Additionally, the research provides valuable recommendations and strategies for fashion brands to adapt to Chinese consumer demands, strengthen emotional attachment between consumers and the brand, and achieve sustainable development in the realm of fashion consumption.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 18 January 2024

Huazhou He, Pinghua Xu, Jing Jia, Xiaowan Sun and Jingwen Cao

Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness…

47

Abstract

Purpose

Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness predominantly relies on the subjective judgment of merchandisers due to the absence of an effective evaluation method. Although eye-tracking devices have found extensive used in tracking the gaze trajectory of subject, they exhibit limitations in terms of stability when applied to the evaluation of various scenes. This underscores the need for a dependable, user-friendly and objective assessment method.

Design/methodology/approach

To develop a cost-effective and convenient evaluation method, the authors introduced an image processing framework for the assessment of variations in the impact of store furnishings. An optimized visual saliency methodology that leverages a multiscale pyramid model, incorporating color, brightness and orientation features, to construct a visual saliency heatmap. Additionally, the authors have established two pivotal evaluation indices aimed at quantifying attention coverage and dispersion. Specifically, bottom features are extract from 9 distinct scale images which are down sampled from merchandising photographs. Subsequently, these extracted features are amalgamated to form a heatmap, serving as the focal point of the evaluation process. The authors have proposed evaluation indices dedicated to measuring visual focus and dispersion, facilitating a precise quantification of attention distribution within the observed scenes.

Findings

In comparison to conventional saliency algorithm, the optimization method yields more intuitive feedback regarding scene contrast. Moreover, the optimized approach results in a more concentrated focus within the central region of the visual field, a pattern in alignment with physiological research findings. The results affirm that the two defined indicators prove highly effective in discerning variations in visual attention across diverse brand store displays.

Originality/value

The study introduces an intelligent and cost-effective objective evaluate method founded upon visual saliency. This pioneering approach not only effectively discerns the efficacy of merchandising efforts but also holds the potential for extension to the assessment of fashion advertisements, home design and website aesthetics.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

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